Sony launches super product Sony A7S III camera with many features

 So after other big guys like Canon with Canon R5 and R6 or Nikon with Nikon Z5, Sony is not outside, and after 5 years from its predecessor Sony has officially introduced a powerful upgrade - Sony A7S III.

Sony A7S III  camera

Salient features

12MP sensor and new BIONZ XR processor

Sony A7S Mark III still uses a sensor with a resolution of 12.1 MP, but according to Sony, this is a new generation of sensor with back-illuminated technology and larger pixel size to help the machine handle extremely high ISO. . The camera's ISO ranges from 80 - 102,400 and can be expanded up to 40 - 409,600.

The new sensor combines with the new processor chip inside the BIONZ XR that Sony says will give 8 times the processing power of the previous generation BIONZ X. It is easy to see that the A7S III is equipped with a lot of features by Sony. With powerful capabilities such as 4K video recording at high frame rates or 30% faster focusing system, a new, more powerful processor chip will help the machine not be overloaded.

4 memory card slots with the new CFexpress Type A memory card standard

Sony A7S III is equipped with up to 4 card slots, of which 2 SD card slots and 2 CFexpress Type A cards - this is the new memory card standard that Sony has just launched. To be able to harness the power of the A7S III with 4K 120p recording, you'll have to use the new CF card to get enough read and write speeds.

Sony A7S III  camera
New design and user interface

Finally, Sony has also changed, now Sony A7S III has a completely new menu interface combined with a new touch screen that is better supported during use. The screen has also been redesigned to be able to rotate to different angles. After the specialized Vlog camera, the Sony ZV-1, the Sony A7S III is the second machine equipped with this type of rotating screen.

A few other small details such as the movie button are put on the top cover of the machine instead of on the side. A full-size HDMI jack is more convenient for those who want to output images from the machine.

Sony A7S III  camera

New focus system with impressive performance

As a Mirrorless from Sony, the A7S III is equipped with most of the company's famous focus technologies and is also upgraded with 759 focus points. The machine is also equipped with eye-detection and motion-capture focus technology, which, according to Sony, is an improvement of more than 30% compared to the previous generation A7S II. Combined with the anti-shake system in the machine, it will bring an impressive focus ability during Video recording.

A few limitations

Overall, the Sony A7S III is still a camera with impressive video recording capabilities, but not comparable to dedicated camcorders. Judging by the camera aspect or in other words the ability to take pictures with a sensor of only 12MP resolution, this is a limitation of the Sony A7S III.


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